Avant-Garde Imaging, used their own EZtrack® system being coupled with Ventuz ( 3D rendering pipeline to achieve this nice virtual production for the CooperVision company Group, specialized in the health sector (Produced by Master Films). The augmented reality allows the production of 3D composite frames being mixed with the cameras shots in real-time : it makes possible the company to present to its audience online key figures over interactive graphs, as well as latest innovations such as an exploded view of their eye contact lenses.